A classic sight in busy cities, neon signs have been used for generations to increase footfall and attract fresh clients. But while glass-and-neon signs may have fallen to the wayside for cheaper and more effective LED neon options, it can be difficult to know where and when it’s appropriate to use your new signage.
So, can LED neon signs be used in outdoor spaces and what should you potentially think about before you secure one?
Are they safe to use outdoors?
If short, absolutely.
Modern LED neon signs are designed to be used in a range of spaces and operate without compromise. In addition to being cheaper to run, LED powered signs are brighter and more durable than their glass counterparts. This allows any sign to be eye-catching on the most overcast of days and withstand all elements. The type of bulb also allows the sign to stand out in the middle of the day where older neon designs wouldn’t, letting you get the most out of your advertising 24/7.
Add in reduced running costs and LED neon signs are not only safe but highly-effective additions to your external branding. This can help bring a number of helpful benefits including-
Detailed Customisation: All elements of your led sign can be fully detailed. This can help match your established branding, act as a ‘new look’ for your company or allow you to tackle unique problems for your business. Any specifications can be mocked up and costed in advance, letting you stay on top of the design process and be as involved or ‘hands off’ as you want.
Ease of installation: LED neon signs are not only highly durable but also easy to install. Installations can be made by your provider or other trained professionals, letting your device get up-and-running fast. This will provide you with a striking piece of advertising and give you sign that you can depend upon.
Long-Term Returns: Once in place, an LED powered sign enjoys significantly lower running costs than their glass counterparts. This allows you to meaningfully save while leaving your sign active – helping you and your teams to reduce your carbon footprint and save a bit of money into the bargain!
What should you consider when purchasing one?
While any professional sign builder will walk you through the purchasing process, it can be helpful to think through exactly what you need before engaging their services. This includes, but is not limited to, thinking about –
Your Design: Think about what you want on the sign and how you would like it to look. This can be as detailed or as minimal as you like but thinking through the design aesthetic beforehand can be extremely helpful.
Your Location: Knowing exactly where you want your sign to be can help you settle on a build that is right for you. This can help you determine lighting options, build elements, and power options to help ensure that you find the right type of sign to suit your specific needs.
Your Goals: No sign should ever be bought or made without thinking about why you need it and the precise purpose that it’s going to serve.
Who would benefit from an outdoor LED sign?
Any high-street business that relies on physical footfall will be able to benefit from an outdoor neon sign. The ability to quietly cast a soft but striking light makes them great for attracting attention to pubs, restaurants, and cafes; or other companies that are looking for a playful and eye-catching way to encourage passers-by to step in and look around.
If required, these can even be brought into indoor spaces where you can have a striking design that can change the look of a space without investment in infrastructure. These can then be replicated and form a part of your business identity or be added as a gorgeous one-off centrepiece to showcase your brand.
If you want to learn more about LED signs and how they can work to improve your space, our team at The Binary Box is here to help. With many years’ experience providing professional care for a number of businesses, we understand the importance of providing a lighting solution that is right for you.
You can take a look at our range of led neon lighting solutions to find an option that works for you. If you have specific questions or queries, you can contact us directly and let our team know exactly what you need.