We are living in a virtual world right now, with more people working from home than ever before.
And, with no end to the pandemic in sight, there is a good chance that the coronavirus era will result in the normalisation of video meetings and remote working.
With this in mind, it is more important than ever to ensure that your video backdrop helps you to maintain a professional image when you attend virtual meetings.
This is particularly important when communicating with people who are outside of your organisation – brand continuity is a major concern for many companies, particularly when most staff members are working from home.
Luckily, there are many ways to maintain a professional image on video, regardless of where you are working. Virtual backgrounds were popular at the start of lockdown but soon proved to be problematic for professional use.
Unless you have a green screen behind you, any movement can cause the virtual background to pixelate and disperse, making it unsuitable for a remote office.
But wall hangings, printed wallpaper, personalised screens and wall stickers have proven to be great alternatives – creating a static, professional backdrop that doesn’t distract from the topic at hand.
What is a video backdrop? And how is it used?
A video backdrop is a background image that can block out your surroundings for a video call.
For instance, instead of revealing a messy home office or a makeshift workspace in the living room or bedroom, a video backdrop creates an illusion that you are somewhere else.
Some of our most popular backdrops include images of sunny beaches, a clear sky, or a blank background with your company logo printed on it.
These backdrops are easy to use and are manufactured in a variety of ways.
You can use a classic roller banner for quick deployment and a sturdy placement.
Our premium roller banners are even easier to store and set up, with a front-loading image that pulls up from the front of the base.
This makes them particularly useful for last-minute video conferences and for use in smaller spaces.
A fabric backdrop can cover a larger area and is produced in either straight or curved designs.
Both options permit you to feature a printed image on both the front and back, so you can choose from two different backgrounds depending on the nature of your video call.
The curved fabric backdrop adds some depth, and can potentially cover any blind spots at the edge of your webcam, preserving your privacy and allowing you to move around the area without accidentally revealing an unkempt kitchen or a cat litter box!
We also offer printed wallpaper to create a permanent scene behind you for all meetings.
Particularly suitable for home offices, this wallpaper will turn your workspace into an ad-hoc studio, giving you a constant area to use for video calls and interviews.
Alternatively, we produce wall stickers which can be customised with your company’s branding.
These can be applied to an otherwise blank wall, creating the impression you are in a branded studio or boardroom.
How does a video backdrop help maintain brand image? And why is it important to do so?
With a video backdrop, it is easy to maintain your brand’s image no matter where you are based.
The addition of a logo, slogan, or business name ensures you can continue to promote and represent your company, even when you are working remotely.
Furthermore, the use of quality backdrops can create a unified image for members of your team – even if they are scattered across the UK, working from home and juggling a busy work-life balance.
When everyone comes together, they will create a mosaic of continuity with unified branding and colour schemes promoting your company’s professional reputation.
Can a backdrop help maintain professionalism?
As well as virtually transporting you to another location, a video backdrop can help reinforce your company’s branding and professionalism in many different ways.
For board meetings and conference calls, a standardised backdrop creates a unifying image on the screen.
And for one-on-one meetings, interviews and media appearances, it blocks out any distractions and allows your message to take centre stage.
If you are hosting a webinar, the game changes a little.
Remember that these are not only promotional materials, they are also educational and will be viewed repeatedly online by colleagues and clients.
That makes it vitally important to consider not only the way in which information is delivered and digested, but also the visual element of each session.
These should also be consistent, allowing your business to benefit from the consistent branding and optimise your marketing approach.
We offer a range of bespoke backdrops which can feature your company logo, company colours, or other branding options you require.
To learn more about video backdrops and how they can help to create and maintain a solid brand image for your company, visit www.thebinarybox.co.uk/
With many years’ experience, we are confident that we can provide you with high-quality, bespoke backgrounds that meet the most exacting requirements.
Alternatively, if you wish to speak to us about bespoke creations, please do not hesitate to get in touch and let our in-house team know exactly what you need to give your brand the edge in an increasingly virtual workplace.