Carefully planning and deploying your interior branding can have a powerful effect on clients, bolster your brand image, and help consolidate your identity as you move from strength to strength.
However, while it’s inarguably important…few individuals know what it actually means and the impact that it can have when employed with care, caution, and insight.
So, what exactly is interior branding and what options do you have when it comes to optimising your office space?
What is interior branding?
A key tool in your marketing arsenal, interior branding allows you to communicate your business’ brand identity through your physical surroundings.
Represented as a combination of signage, design, functional elements, and aesthetics – a cohesive brand doesn’t need to shout from the rooftops for your identity. It does the talking for you.
Working on your interior branding allows you to develop a consistent, replicable, and unique brand identity. This is then broken down in several key elements and turned into materials that can be used in a range of situations – with interiors coming near the top of the list.
This allows you to use existing physical marketing and branding options to represent your company and take advantage of novel or forthcoming branding opportunities to further develop, and consolidate, your identity.
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What does it involve?
Branding is a highly flexible discipline that can change to match a range of client needs and setups. While there is no one-size-fits-all solution, there are a number of interior branding options that include, but are not limited to-
Exhibition Displays: These can take the form of roller blinds, fabric displays, pop-out banners and more. Easy to transport and set up, this allows you to represent your company at exhibitions and events and provide branded materials and content that are consistent with your internal branding.
Signage: A popular option for many, internal signage can be a cost-effective and elegant solution for any space. These can be simple and unobtrusive or statement pieces that have to be seen to be believed. Fully customisable, almost all our quality signs are made from LED neon components – providing a bright and long-lasting product that doesn’t break the budget.
Office and Business Branding: Rebranding and designing your working spaces can be incredibly effective when it comes to improving morale, productivity, and making a space just plain fun to be in. This can range from bespoke signage, printed wallpaper, decals, and much more – giving you options when it comes to a fit that’s right for you.
Stickers and Vinyl: For those who believe that details matter, creating wall stickers and vinyl options can make even the plainest room sing. These can come in a range of options and themes or be designed from the ground up to suit your professional needs.
There are many, many more options to help market your brand and let clients, competitors, and key staff know who they’re really dealing with when it comes to your interior branding in Manchester. It’s about finding out what’s right for you and the image you want to convey.
Why is it so important?
Properly thinking about your interior branding allows you to turn the most unremarkable space into something that is unmistakably yours. Having a consistent look and feel to your design can help cement your identity and build recognition, with visiting guests, potential clients, and staff knowing who you are and what your business stands for.
This can be an incredibly effective force multiplier and allow you to develop your own brand, revitalise a potentially outdated look, make tweaks and changes to match new opportunities, and everything in between.
Working with a reliable provider will enable you to take advantage of professional experience, practical skill, and much more – allowing you realise your vision with speed and confidence. This can help you make your budget go further and enjoy a solution that adds value to all corners of your work when it truly matters most.
If you want to learn more about interior branding work in Manchester or further afield, our team at The Binary Box is here to help. With many years’ experience, our in-house team are ready to work with you to find an internal branding style that suits your unique needs.
You can check out our full list of services alongside our regular selection of client testimonials. If you have any specific questions or queries, you can contact us directly and let us know what you need to make your interior branding truly sing.