An essential part of outbound marketing and branding, vehicle signage is one of the most established ways to consolidate your brand identity.
But with so many options available, it can seem close to impossible to know where to start when it comes to using it to promote your work.
So, how exactly does vehicle signage help your business and what options are available to help your promotional activity?
What is vehicle signage?
Put simply, vehicle signage – or vehicle graphics – include a range of decals and options that can be applied to vehicles used for your business. In fact, one of the most common terms for it is ‘vehicle livery’, meaning that your vehicles are being put to work by having signage and graphics applied.
This is applied to your fleet through durable, high-quality vinyl. These can range from small eye-catching decals, to end-to end redesigns that mark your business out as something truly special.
When planned correctly, this lets you use consistent branding throughout your business, from your products, uniforms, business cards and more.
This makes signage a low-risk, low-cost, high-return proposition. And, if planned correctly, can improve, and refine even the strongest of brands.
How do they help?
Overall, signage carries out the same role as any marketing process.
It allows you to build credibility, trust, and create a sense of professionalism with customers when interacting with them. It also allows you to build your brand recognition as your teams move about throughout the day – establishing your business in the operational area and helping to consolidate your image when it comes to rivals with weaker or non-existent branding.
This makes vehicle signage particularly effective for businesses that have an established mobile workforce or specialise in deliveries or high-volume work. Companies that focus on repairs, deliveries, or use vehicle fleets can draw particular benefit.
But smaller brands can get massive benefit from it too.
The low cost of entry means that a well-designed vehicle can quickly create online buzz. Being ‘instagrammable’ can quickly make your team known online, sending brand recognition skyrocketing.
In addition, well-designed branding also acts as a mobile billboard. This makes them a powerful force multiplier when it comes to establishing, consolidating, and actively promoting your business.
What are the benefits?
No matter your business size, you can draw down a number of benefits to your work.
These include, but are not limited to-
Attracting Local Custom:
While it may not be as fancy (or costly) as detailed digital marketing, being able to publicise your business locally can be of high value to your work. This is exceptionally useful for businesses that depend on physical footfall or have a local catchment area. This can allow your teams to simultaneously visit a job for a client and advertise locally through the graphics and signage on their vehicle.
Easy to Use:
While decals and spray-paint may be time-consuming and difficult to apply, modern signage has a number of options for all price points that do not sacrifice on quality. Vinyl decals can be easily applied by your provider or members of your team and are exceptionally robust. These can come in any shape or design that you require and can be easily mass printed to cover your fleet. This lets you cover your vehicles with ease, enjoy long-term benefits, and easily remove them in the event of a rebrand or business change.
With a low price-point, vehicle graphics offer maximum benefit for minimal cost. They are available at a range of price-points and sizes – letting you find a ‘sweet spot’ for your pricing that works for you. There are also additional options for colours, designs, or ‘tricky’ applications – allowing you to forge ahead and make sure your budget goes as far as possible. This can help make an already impressive vehicle look fantastic or help make every element in your fleet – from cars, to bikes, to trucks, and more – truly sing.
Arguably the biggest benefit for your business, working with a professional provider allows you to enjoy high-level care when it comes to finalising or reviewing your design. This lets your imagination run wild while also applying best-practice design fundamentals that will help keep your process ‘on the tracks’. This empowers you to take advantage of your provider’s embodied expertise and also make sure your voice and branding is clearly represented in your design.
In addition to advertising, applying vinyl wraps or large decals can actually add a layer of protection to your vehicle. This can help guard against scrapes, scratches, and other abrasions that rural and city-based cars can endure. The nature of vinyl also means that it is easy to clean or touch up. And – if there is an issue – all you have to do is peel the old covering off and apply a new one.
If you want to learn more about how signage could add value throughout your business, our team at The Binary Box is here to help. Our team’s extensive experience providing support to a range of clients means we are able to provide the help you need from initial design, fabrication, and delivery – letting you make the right choice for your brand.
You can view our full range of products and services and take a look at our regularly updated selection of case studies here. No matter your requirements, we work with you to provide a solution that is high-quality, cost conscious, and fit-for-purpose. If you have question, queries, or just want to learn more about how we work – contact us directly and let a member of our team know exactly how we can support you today.