An essential part of building your business brand, interior commercial design can revolutionise your space and make vital improvements to your sales and customer experience pipeline. But with so many options available and providers to choose from, it can be difficult to nail down the discipline and find an approach that’s right for you.
So, what elements make up commercial interior design and what does great design look like?
What is commercial interior design?
This covers the design of a client’s commercial space. This can include your choice of furniture, layout, art, colour scheme, lighting and much more. Each space will be designed based on the client’s initial brief and allow for full customisation of their interior.
A professional provider can help with the review of your available area and implementation of your design aesthetic. Done well, this can help improve a number of practical needs for your business, consolidate your brand identity, and achieve bespoke goals.
Failing to give proper time and consideration to your interior can result in a muddled end-product that neither reads well, enriches your space, or helps your members of staff in their daily duties.
Why is it important?
When it comes to starting a business or renovating an existing one, it is essential to talk about your brand.
This is broken into two distinct elements – your brand image and brand identity. Your brand image is how your clients, customers, or key stakeholders view your business. This can carry any number of positive or negative connotations about your work. However, your brand identity is what is cultivated internally with your business and allows you to shape and mould the image you want to put forward for your company.
Seriously thinking about your brand allows you to securely shape your business and its perception in the eyes of others. This can help ensure that your return on investment is maximised and allow you to have greater control on how your brand is critiqued or the direction you would potentially prefer to pivot in.
What are the benefits?
Choosing to hire the services of a commercial interior designer may come with extra costs, but the benefits are significant. These include, but are not limited to-
Expert Guidance: Choosing a fully vetted provider allows you to take advantage of their experience and enables your approach to be fully validated by a professional. This can help you spot issues that may otherwise go unnoticed or help you to achieve key project goals on a budget. In turn, this allows you to get more for less and save on time, effort and stress when resources are at a premium.
Streamlined Implementation: In addition to design, a reliable provider will work with you to ensure that your plan is realised smoothly and correctly. Working with different teams can result in miscommunication or costly mistakes. Working with a vetted provider will help streamline every step of the process and ensure that your refit is up-and-running according to your pre-agreed schedule.
Consolidated Benefits: Unless you’re getting something out of your commercial interior design work, there is little point in doing it in the first place. Working with a reliable provider can help you agree some key extras you would like to add alongside end project goals. These can include increased efficiency, corporate rebranding, vital adjustments to your working space, or bespoke goals that your business are keen to enact.
How to identify good commercial design
When it comes to singling out good commercial design, it can feel like you’ve got a mountain to climb. Thankfully, there are a few essential markers to watch out for. These include-
Technical Considerations: Your office redesign should not be limited to visual or material redesigns. Taking the time to see where your infrastructure can be optimised is a great option. This can be as simple as adding a streamlined communication system or cloud sharing all the way to adding new hardware like projectors, computer systems, or networked screens to track KPI’s and project progress.
Aesthetic Improvements: Changing your internal branding can allow you to make some much- needed aesthetic adjustments. This can range from your lighting, colour schemes, and décor, all the way to a full workplace redesign. This can help maximise your footage and allow individuals to work, network, and collaborate in the best possible environment.
Modularity in Mind: Considering the future of your office is essential. Selecting the right provider can help you take a modular approach to your setup, allowing team members to be quickly added as required. This can help your teams stay reactive to change, upscale with ease, and ensure that you have a staffing solution in place when it comes to the technical and logistical demands with hiring a new start.
Safety and Personalisation: No matter whether you are a working in an office, a busy restaurant, or any commercial institution – taking care of your guests and clients is vitally important. This includes working within all relevant safety standards and providing a full warranty for any work done. The build should also offer room for the design to be adjusted or tweaked in order to tailor your experience for clients and ensure that each employee can make their space their own.
If you want to learn more about effective commercial interior design for your space, our team at The Binary Box are here to help. With many years’ professional experience working with a range of clients, our in-house teams are here to give you the support you need.
You can view our full list of services from here and you can take a look at our regularly updated list case studies. If you have specific questions or queries, you can contact us and let a member of staff help with your interior design needs today.